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This success is in large part due to its near exclusive rights to much of the Disney library of content, including Marvel and Star Wars properties. Launched on November 12, 2019, Disney+ has since become the second largest streaming and video-on-demand platform in the world, with Netflix retaining the top spot. Disney had an ongoing agreement with Netflix before cutting ties and working on what would become Disney+. However, major entertainment companies such as AT&T (which handles HBO and Warner Bros.), Amazon, CBS, NBC, Apple, and The Walt Disney Company itself began developing their own in-house streaming services. Yelena Belova (Florence Pugh) is the new Black Widow at the end of the film, hunting down Hawkeye (Jeremy Renner).Īt the time, Netflix had been enjoying a long period of success, being the largest streaming platform in the industry. As the pandemic had forced the global population to stay at home, streaming services experienced a huge boom starting in 2020.
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It was during this series of release date changes that it was also decided to have Black Widow be available through the Disney+ streaming service. In March 2021 the final decision was made to release Black Widow on July 9, 2021. Then in September, the company pushed the release once again, out to May 7, 2021. Originally intended for a release, Disney decided to push the release to November 6, 2020. Intended for a theatrical release, Black Widow would be hampered by the global COVID-19 pandemic. Moreover, the events of Avengers: Endgame pre-determined the character’s fate, which led to the Black Widow film being set at an earlier point in time (chronologically, just after the events of Captain America: The Winter Soldier and prior to Avengers: Infinity War), although it would still be part of the Phase Four projects that would highlight future directions of the popular Marvel franchises. While Black Widow was expected to be the first female superhero to headline a Marvel Studios/Disney film, delays and long-term plans led to Captain Marvel getting that honor in 2019. Black Widow (Scarlett Johansson) debuted in Iron Man 2 (2010) and quickly became a fan-favorite. After a battery of discussions with as many as 49 directors, Cate Shortland (2012’s Lore) got the nod to helm the film. By 2017, the Black Widow production began in earnest, adding Jac Schaeffer and Ned Benson to the writing team. Kevin Feige and company had already been working on development of the film as early as 2014, right after Captain America: The Winter Soldier, with a script treatment by Nicole Perlman (co-writer of 2014’s Guardians of the Galaxy). In-between these films, talk about the solo Black Widow film would bounce around, but nothing came into fruition, for one reason or another. After Iron Man 2, the character would appear in Avengers (2012), Captain America: The Winter Soldier (2014), Avengers: Age of Ultron (2015), Captain America: Civil War (2016), Avengers: Infinity War (2018), and Avengers: Endgame (2019).
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Part of that set up is having Black Widow play key roles in other films.
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Since that first appearance, there had already been rumors and discussions that the character and actress would headline their own solo big screen project. After appearing in Iron Man 2 (2010), Scarlett Johansson’s Natasha Romanoff/Black Widow quickly became a fan favorite of the MCU. Scarlett Johansson was cast in the role and would debut in the Iron Man sequel as an undercover spy and S.H.I.E.L.D.